Training Curriculum

Web

  • Domain Name Registration
  • Web Hosting
  • Setting Up WordPress
  • Customizing WordPress
  • WordPress Themes
  • WordPress Plugins
  • Logo Design

Search Engine Optimization

  • Foundational SEO Principles
  • Keyword Research
  • Competitive Analysis
  • Website Optimization (On Page SEO)
  • Site/Page Speed Optimization
  • Link Building (Off Page SEO)
  • Maps Optimization (Google & Bing)
  • Citation Building
  • Mobile SEO

Content Marketing Strategies

  • Blogging
  • Online PR
  • Video Production & Promotion
  • Infographic/Micrographic Design
  • eBook Creation & Promotion

Social Media Marketing

  • Social Profile Management
  • Social Media Monitoring
  • Fan/Friend Growth Campaigns
  • Social Advertising

Pay Per Click Marketing

  • Campaign Setup
  • Campaign Optimization

Conversion Rate Optimization

  • Split Testing

Analytics

  • Setup